We have a new logo!

We found our designer Jennifer Mangini Perry through my friend Amber, whose cool kettlebell logo I’d admired. I looked through her work, liked her aesthetic a lot, and asked her if she could work something up for us. Jen talked with us, got a sense of the business and what we are like as people, and then took all of our ideas and came up with something we love!

Float: Float Tanks + Massage
Float: Float Tanks + Massage. Logo designed by Jennifer Mangini Perry.

Colin and I both love the logo’s clean, restful look. The upward-drifting droplet really grabbed me, and I like that this will be our central image. (We asked Jen to do a bunch of nitpicky things on the way to the finished product, including trying out the droplet as the O in Float… but that just made it look like our name was “Flat.”) You’ll see the droplet used in different ways in the future.

I’m really excited to have Jen’s work be the face of our brand. We’ll be rolling this out to all of our platforms in the next week or so.

About Sara

Sara is a co-founder of Float, and has been a licensed massage therapist since 2003. The problems of two people may not amount to a hill of beans in this world, but this is our hill, and these are our beans.