You may have noticed that the word “massage” is missing from recent iterations of our logo. When Colin and I were looking at potential spaces for the float center, we were finding spaces that were either half the size we needed, or four times too large. There wasn’t a lot in between.
After thinking about it, talking about it, and floating on it, we decided to go with a smaller footprint, and keep my massage office separate from the float business.
I think this will be a fine decision for Float, going forward. We’ll be able to concentrate on promoting flotation therapy as the unique and exciting thing it is.
We will be doing business as Float Boston, with the tagline “Flotation Therapy.” We’ll be fixing our branding over the next few weeks to reflect this. You may get notifications from facebook and other platforms as they process the change.
Thanks again for your support!